How to use telematics data to improve your fleet’s safety culture

Safety is one of the most important aspects of fleet management and fortunately today’s automotive technology makes it easier than ever to improve safety within your fleet.  

Using your fleet’s telematics solution, you can use the data and insights to create a safer culture and guide driving policies. Not only will these data points keep drivers safe, they can also improve operations and cut down on fleet costs.  

Let's cover five ways telematics data can improve your fleet's safety culture. 

1. GPS data 

GPS keeps tabs on your drivers and vehicles to keep your employees and assets safe and on schedule. With your telematics software, you can map out the best and safest  routes possible or get emergency assistance to drivers if/when accidents occur.  

Tip: Incorporate situational awareness training for drivers so they can learn  where and in what conditions an accident is likely to happen and how they can avoid it , such as identifying blind spots on routes, hard turns, or dangerous intersections, as well as having seasonal information and education on driving in floods, sleet, and snow.    

2. Driver’s scorecard  

You can get agreement in the classroom on how drivers should behave on the road, but it’s not always how they do act on the road. Track your drivers’ actions, like speeding, braking, accelerating, idling, and any other driver behavior you want to keep an eye on as drivers are out and about.   

By knowing how they really drive on the road, you can refine driver training, reward good behaviors, or adjust disciplinary actions. Make it fun or gamify it so drivers are incentivized to exhibit good behaviors to get quality rewards.   

Tip: Combat bad driver behavior by taking over the wheel – well, sort of. With vehicle software upgrades, like those from Derive, you can shift the responsibility from the driver to the vehicle by adding speed governors, reducing idle RPM, or even having an automatic idle shutoff.   

3. Driver feedback 

While the raw data is great to have, you should also be requesting feedback on the data from your drivers to get the whole picture. Consistent communication between drivers and fleet managers is important for any fleet to have smooth operations.   

When employees feel their input is valued and taken into consideration, they’re more likely to follow the rules set by management. Allow your drivers to feel empowered to speak up and share their own ideas of how to improve the fleet’s safety culture.   

4. Safety risks 

Did you know Americans check their phone on average once every 12 minutes? That’s about 80 times per day that we’re picking up our phone to see if there’s anything new waiting for us and most of us know that behavior doesn’t stop when we’re behind the wheel. Like checking driver behavior, you can use your telematics data to see how distracted drivers are while in their vehicle.    

Remind drivers of no texting or calling policies your fleet may have and tell drivers they can only use their phone when it’s safe to do so.   

Another safety risk among drivers is seatbelt use. Require and enforce seatbelt usage among your drivers and turn it into an item on your driver scorecard.  

Tip: Invest in complementary technology that prevents these risks immediately. At Derive, we do this through our Distracted Driver Prevention (DDP) features that lock driver’s phones when they shift out of park, as well as our seatbelt-enforced feature where drivers cannot shift out of park if they’re not buckled up.   

5. Maintenance needs 

Sometimes a driver can do everything right on their end but still end up in an accident or emergency because something is wrong with the vehicle. With maintenance tools as part of your telematics solution, you can make sure vehicles are going through their routine maintenance and are performing the way they should be to keep your drivers safe.    

Want to learn more about the safety features Derive offers?

Contact us today and we can share how Derive will benefit your fleet’s safety culture and optimize your vehicles for safer operations.